The advantage of being an internet retailer is that you never need to close and hence you can have a sale at anytime you wish. This is what Australian online retailers are doing now with many firing up their boxing day sales early.
Many shoppers who cannot get access to stores which are closed can now go online and shop to their hearts content at stores that want to take advantage of the sales.
The big department stores are getting in on the act with Dick Smith and Myers starting their sales at 6pm and 9pm respectively.
The fight for the online dollar is heating up in Australia. Giant international retailers such as ASOS are making their move on the Australian market.